When Rachel started RARR Designs from her garage in 2013, she never imagined that just a few years later, the brand would be catching the eye of national media, global press, and some of the most respected industry organisations in Australia and beyond.
From feature articles to awards recognition, here's a round-up of every time RARR Designs has made the news β and why we're so proud of each milestone.
π AusMumpreneur Award Feature
Rachel was featured by the AusMumpreneur Network β Australia's leading community supporting business-owning mums β recognising her journey building RARR Designs from scratch while raising a family.
The AusMumpreneur Awards celebrate women who have turned their passion into a thriving business, and Rachel's story of designing sparkly, performance-quality dance and gymnastics wear resonated deeply with the community.
π° Yahoo Lifestyle: The Product That Sells Every 55 Seconds
One of our most exciting press moments came when Yahoo Lifestyle ran a feature on Australian businesses thriving online β and RARR Designs was included because of one standout stat: at peak sales periods, we were selling a product every 55 seconds.
The article highlighted how Australian small businesses were competing on the world stage through e-commerce, and RARR was front and centre.
ποΈ Herald Sun: Pole and Aerial for Mums
The Herald Sun, one of Australia's most-read newspapers, featured a story on the growing trend of pole dancing and aerial arts as fitness activities for mums β and RARR Designs was mentioned as the go-to for costumes and activewear.
This piece spoke to the heart of our community: mums who are reclaiming their fitness, confidence, and creativity through movement.
πΌ Casey Back in Business Spotlight
We were proud to be featured in the Casey Back in Business initiative β a spotlight on local businesses driving recovery and growth in Melbourne's south-east.
RARR Designs was recognised as a standout local business making global impact, and it was a beautiful nod to our roots in the Casey region.
π€ IPIA Official Product Partner
RARR Designs became an Official Product Partner of the IPIA (International Pole Industry Association) β a global organisation dedicated to the growth, safety, and recognition of pole as a sport and art form.
This partnership placed us at the heart of the global pole industry, alongside studios, federations, and athletes from around the world.
π PoleCon International: Exhibitor
We packed our sparkle and flew to PoleCon International β the world's largest pole dance convention β as an official exhibitor.
PoleCon brings together thousands of pole dancers, instructors, and brands from every corner of the globe, and RARR Designs was there to represent Australian pole and dance wear on the world stage.
β¨ We're Just Getting Started
Every feature, award, and partnership is a reflection of the incredible RARR community β our customers, our stockists, our followers, and everyone who has supported the brand since 2013.
We're proud of how far we've come, and we're excited about everything still to come.
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How Pole Dancing Changed My Life: The Friends, The Business, and Everything In Between