Welcome to Rarr, the Australian activewear and pole fitness brand born from a passion for quality, fun, and inspiring fitness apparel. Our founder, Rachel, with extensive experience in both the fashion and sports apparel industries, identified a gap in the market for stylish and functional activewear tailored to alternative women’s fitness activities. Thus, Rarr was created.
My name is Rachel, and I am the creator of Rarr. I want to share a bit about our journey. From a young age, I have always had a love for clothing and sewing. My grandmother, who has always been my inspiration, taught me numerous tips and tricks that I carry with me to this day.
My love for clothing and sewing started early, inspired by my grandmother who taught me many tips and tricks. I studied fashion design, where I met one of my lifelong best friends. Then I work in a few fashion houses but spent seven years as the head designer at Adidas, where I learned from incredible people and traveled the world.
In 2011, I started teaching Pole Dance at Aerial Fit Studios and instantly fell in love with the sport and its community. I began making my own pole shorts to wear while teaching, and soon, my students wanted to wear what I was wearing. This demand sparked the creation of Rarr.
Rarr officially launched in 2013 with our website, starting with cute booty shorts. Initially, it was just my grandmother and me creating all the polewear.
In 2023 we’ve moved from my garage to a beautiful, light-filled space and now release new ranges each month. I have the pleasure of working daily with my amazing team, including my sister and mother. We enjoy doing shoots with our fabulous models and connecting with our customers about where they are wearing our products.
It’s been an incredible journey so far, but this is only the beginning for Rarr. We have much more to come. We believe in creating products that fit everyone, helping them feel confident in their own skin.
At Rarr, our mission is to empower women to feel confident and amazing in their activewear, regardless of their fitness journey. We seamlessly blend the latest trends in fitness apparel with the practical needs of various activities, from pole dance, yoga, dance, booty barre, aerial fitness, and everyday gym workouts to your latest festival or rave wear.
Our activewear is meticulously designed to flatter the female body and complement your dynamic lifestyle and diverse fitness routines. Each piece is crafted with precision and attention to detail, ensuring you not only look great but also feel comfortable and supported during your workouts.
BE HAPPY: Wear clothes that make you smile and feel good.
BE BRIGHT: Stand out with vibrant, stylish designs.
BE YOU: Embrace your unique style and confidence.
Explore our shop to find the perfect activewear for your fitness activities. We are committed to providing you with high-quality, stylish options that meet your needs.
We value your feedback and suggestions, as they are invaluable in helping us improve and continue to offer the best activewear for you.
Visit our shop today and join the Rarr community!
Rarr Designs xoxo
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